Your logo should be meaningful, memorable, positive, and above all else, visual. Once you have a logo, you need to use it in your various communications vehicles in order to get it into market. A business card is the first logical step towards creating your identity, and can be the first contact that a potential customer will have with your brand. You want that contact to be comfortable, as it will form a perception and expectation of the quality of the product or service that you are offering. Developing your identity takes your logo and puts it front and center in your everyday business practices.