A Killer Brochure
Brochures, similar to web sites, are invitations for people to interact and get to know your brand. As such, a brochure really serves one of two main functions: 1. Attract general but targeted attention. 2. Provide information to those who have requested it. Determining which function is critical in order to help the design and copy writing to really nail your message. The content of your brochure, that is, the text, is what’s really going to push your message further by enticing and persuading. The best, most creative design in the world has little value if the copy in it is not as strong. Your content should reflect a clear message and purpose. Focusing on too many aspects of your business can break the flow of the content and derail its objective.